Create an idea for a project relating to ‘smell – life – technology’. For example you can initiate a venture company that provides a new type of service for smell and taste, open a new type of restaurant or shop, product design, artwork, etc etc…
You’d need money to realize it. Imagine that you have to convince an investor (= the audience) with your presentation. (Let’s vote after the presentations to whom we’d want to invest!) Use your blog site efficiently for your presentattion.
Tip: explain shortly and clearly WHAT it is about, for WHOM it is, WHY you want to do it, HOW it works and HOW you would realize it (technically it doesn’t have to be realistic if it’s explained so)
- time of presentation: 3 to 5 min.
- language: English.
- no laptop open during other’s presentations
- take notes on a sheet of A4 paper during other’s presentations (like the last time)
Smell often is the first response to stimuli, it alerts us to certain dangers like for instance fire and keeps us from eating rotten food. Smell is one of our basic senses, but it’s also at the forefront of neurological research. Scientists are still exploring exactly how smell works, how we pick them up, process them and interpret them as smells. Smell is also, more than any other of our senses, linked to the parts of the brain that process emotion and associative learning. Smell can bring on a flood of memories, it can influence your mood and even effect someone’s performances. The olfactory bulb is part of the limbic system of the brain, also called the emotional brain because it is mainly associated with memory and feeling, and therefore smell can bring up memories and powerful responses almost instantaneously.
The olfactory bulb has access to the amygdala, which processes emotion, and to the hippocampus, which is responsible for associative learning. When you first smell a new scent, you immediately link it to an event, a person, a thing or maybe even a moment. It is your brain that forces a link between smell and memory, and if the smell is there again the link is already made and will bring back a certain memory or mood. Some people may smell lilies for instance, and think of fresh flowers on the table, while others think associate it with a funeral. Therefore it can happen that the smell of lilies agitates you without knowing why. This is part of the reason why not everyone likes the same smells.
Most of the new odors we come across we encounter in our youth, because of that smells can often call up memories from our childhood. There has been research into the effect smell can have on infants in the womb. It has been proved that infants exposed to for instance alcohol, cigarette smoke or garlic later on show a preference for these smells and find them normal or even comforting, while other babies may get upset by these smells.
As I explained, smell is something that instantly connects with emotions and therefore is an ideal way to influence our feelings in a positive way. Everybody has different preferences when it comes to smell and everyone makes different connections between certain smells and memories. What one person finds calming may be confusing to someone else. With this concept, a certain smell can be added to a personal piece of jewellery, so you can always call back that one moment, place or that one person.
People often have images or maybe even movies of certain moments, places or persons that they cherish and use to call up memories of that special something. But because smell connects with our emotions more than any other of our senses, we believe it can be used as a way to complete our memory and feeling. You may use this jewellery to remember your late grandmother or as a way to make you feel at home in unfamiliar places.
This concept has a large target group, as it can be adjusted to your own personal desires. For now this concept will focus on females, because women are known to be more emotional than men. The jewellery will be more expensive than ordinary jewellery, because of the special value scent brings to it. The jewellery is a way to complete a certain memory or feeling and is a luxury item. There will be different pieces of jewellery to choose from, and a variety of basic scents. To personalize your piece of jewelley, smell can be extracted from for instance clothing or perfume. The smell will be held in a small holder inside your jewellery, it holds the scented liquid, but releases its smell.
Basic scent, refreshing and comforting. Reminds you of your perfect summer holiday. You think of the ocean and the beach, the sun on your skin and a soft ocean breeze. Ideal for people who feel slightly depresses by rain and cold, to help them remember sunshine will follow after rain.
Basic scent, relaxing and empowering. Reminds you of fresh baked bread in the morning. The sun through your curtains as you wake up. A scent to help people relax and take a little break in a stressfull environment.
Basic scent, romantic and calming. Reminds you of fresh flowers on the table, perfume and love. It makes you feel really feminine and special. It brightens your day and you feel more confident.
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